"Good design not only solves practical issues but also connects emotionally and addresses all stakeholders needs, while delivering meaningful results."

How It All Began

My design journey began in 2015 as a self-taught graphic designer, volunteering to create visuals for local businesses in my hometown 🇱🇦. I was inspired by how thoughtful visuals spark genuine conversations and connect with people on an emotional level. This early inspiration fueled my curiosity, leading me to pursue a degree in UI/UX 🎓, where I refined my creative intuition, problem-solving frameworks, and a deep understanding of UX psychology.

As my career evolved, I worked with various international startups as a full-stack product designer, consultant, and no-code developer. Each project allowed me to explore different dimensions of design across the entire product development lifecycle, driving meaningful change in both communities and businesses 🌎.

During these transformative years, I uncovered my design purpose in leveraging my expertise in design, development, and business acumen to build scalable solutions at an enterprise level. By unifying design systems, I empower enterprise to innovate and scale effectively while staying true to their vision.

Working With Me

"Joe is not only a highly skilled designer but also an exceptionally organized planner. He has an innate ability to understand clients' wants and needs, transforming them into effective, creative solutions. His keen eye for detail and innovative approach consistently result in visually stunning and user-centric designs.

As one of the best UI/UX designers I know, his extensive knowledge and unwavering reliability make him a standout in the industry. In a recent collaboration, Joe’s excellent communication skills and team-oriented mindset streamlined the project effortlessly. It’s always a pleasure to work with him!

Creativity meets precision with Joe, I’d work with him again in a heartbeat."

- Qian Hui, Graphic Designer at Valiram, 2025

"I had the pleasure of working with Joe at Snappymob on the same project, JBI. Even though he worked remotely, communication was never an issue. He was always responsive and provided clear, insightful answers whenever I had questions.

Joe played a crucial role in guiding me through UI and UX testing. His deep understanding of design principles and attention to detail ensured that our features were thoroughly tested and met high-quality standards. He is meticulous, considerate, and has an exceptional sense of practicality, making him a reliable teammate."

- Muhammad bin Abdullah, Software Quality Assurance at Snappymob, 2025

"Joe has delivered an outstanding art direction for our packaging refresh project. He communicates effectively and exceeds our expectations by offering constructive feedback and innovative ideas that elevate our project and brand. Joe has earned our trust and respect as a designer and a partner, and has also helped us increase our product sales locally and globally. We appreciate his collaboration and support, and we highly endorse him to any other clients."

- Danielle Feldschneider, Lao Mountain Coffee, 2023

"Joe has been a reliable designer and teammate throughout our year working together on the same project. He consistently identifies UX gaps within our software ecosystem and consistently exceeds project goals with innovative solutions that enhance usability and scalability.

Notably, while managing his regular project responsibilities, Joe independently developed a new design system for JBI, streamlining design and development workflows. His proactive approach to seeking feedback and refining our team’s workflow has also led to significant improvements in efficiency."

-Namrata Patil, Senior Software Engineer at Snappymob, 2025

"Working alongside Joe at Snappymob has been an absolute pleasure. As a UI/UX designer, Joe has an exceptional eye for detail and an intuitive understanding of user behavior. His designs are not only aesthetically pleasing but also deeply thoughtful and functional. What really sets Joe apart is his collaborative spirit. He’s always open to feedback, quick to respond, and eager to align design decisions with both user and business needs.

His ability to communicate design rationale clearly and work seamlessly with developers, QAs, and stakeholders makes him an invaluable part of any team. Joe brings a calm, focused energy to every project, and his passion for great design shines through in everything he does."

- Sharsindra Pratheen, Software Quality Assurance at Snappymob, 2025

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Leadership Principles

Ethical Work & Honesty
Bottom-Up Leadership Mindset
Sustainable & Future-Thinking
Think Win-Win for All Stakeholders
Team Alignment (Documentation & Communication)
Uphold Extreme Ownership

Experiences

Feb 2024 - Now

UX/UI Designer

Snappymob — Software House, Malaysia’s software consultancy

Art Director, Illustrator @Aeon Wallet Malaysia, App Iconography.
Lead UX/UI Designer @Atlas Ice, ERP Systems.
Lead UI/UX Designer @JBI.
Lead UX/UI Designer for GoHub App Redesign Proposal.
Senior design mentorship and workshops.
Senior design consultant across projects and design proposals.
Supported in hiring management, resource allocation, overseeing 12 designers, and team initiatives.