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"My job is not to be easy on people.
-Steve Jobs
My Story
I discovered design in 2015, creating simple visuals for local businesses in Laos. What struck me wasn’t just how useful design could be, but how deeply it connects with people.
That belief drew me into product design. Working with organizations around the world, I learned to solve problems, listen to users, and bring teams together to create real change.
Today, I build design systems that help enterprises scale with clarity, while mentoring others to design a world that works better for people.
Working With Me
"Joe has been a reliable designer and teammate throughout our year working together on the same project. He consistently identifies UX gaps within our software ecosystem and consistently exceeds project goals with innovative solutions that enhance usability and scalability.
Notably, while managing his regular project responsibilities, Joe independently developed a new design system for JBI, streamlining design and development workflows. His proactive approach to seeking feedback and refining our team’s workflow has also led to significant improvements in efficiency."
-Namrata Patil, Senior Software Engineer at Snappymob, 2025
"Joe is not only a highly skilled designer but also an exceptionally organized planner. He has an innate ability to understand clients' wants and needs, transforming them into effective, creative solutions. His keen eye for detail and innovative approach consistently result in visually stunning and user-centric designs.
As one of the best UI/UX designers I know, his extensive knowledge and unwavering reliability make him a standout in the industry. In a recent collaboration, Joe’s excellent communication skills and team-oriented mindset streamlined the project effortlessly. It’s always a pleasure to work with him!
Creativity meets precision with Joe, I’d work with him again in a heartbeat."
- Qian Hui, Senior Designer at Valiram, 2025
"Joe has delivered an outstanding art direction for our packaging refresh project. He communicates effectively and exceeds our expectations by offering constructive feedback and innovative ideas that elevate our project and brand. Joe has earned our trust and respect as a designer and a partner, and has also helped us increase our product sales locally and globally. We appreciate his collaboration and support, and we highly endorse him to any other clients."
- Danielle Feldschneider, Lao Mountain Coffee, 2023
"Working alongside Joe at Snappymob has been an absolute pleasure. As a UI/UX designer, Joe has an exceptional eye for detail and an intuitive understanding of user behavior. His designs are not only aesthetically pleasing but also deeply thoughtful and functional. What really sets Joe apart is his collaborative spirit. He’s always open to feedback, quick to respond, and eager to align design decisions with both user and business needs.
His ability to communicate design rationale clearly and work seamlessly with developers, QAs, and stakeholders makes him an invaluable part of any team. Joe brings a calm, focused energy to every project, and his passion for great design shines through in everything he does."
- Sharsindra Pratheen, Software Quality Assurance at Snappymob, 2025
"I had the pleasure of working with Joe at Snappymob on the same project, JBI. Even though he worked remotely, communication was never an issue. He was always responsive and provided clear, insightful answers whenever I had questions.
Joe played a crucial role in guiding me through UI and UX testing. His deep understanding of design principles and attention to detail ensured that our features were thoroughly tested and met high-quality standards. He is meticulous, considerate, and has an exceptional sense of practicality, making him a reliable teammate."
- Muhammad bin Abdullah, Software Quality Assurance at Snappymob, 2025
Leadership Principles
Ethical Work & Honesty
Bottom-Up Leadership Mindset
Sustainable & Future-Thinking
Think Win-Win for All Stakeholders
Team Alignment (Documentation & Communication)
Uphold Extreme Ownership
Experiences
Feb 2024 - Now
Senior Designer @Snappymob — Software House, Malaysia’s software consultancy
Art Director, Illustrator for custom app iconography set @AEON, Malaysia.
Lead UX/UI Designer for ERP Systems @Atlas Ice, Malaysia.
Design System Director and Senior UI Designer @JBI, Australia.
Lead UX/UI Designer for App Redesign Proposal @GoHub, Singapore.
Senior UX/UI Designer @ITTO, Japan.
Senior design consultant across projects, design proposals, and mentorships.
Supported in hiring management, resource allocation, overseeing 12 designers, and team initiatives.
Nov 2021 - Oct 2023
UX Consultant, Self-Employed
Lead UX/UI Designer @Grow, Latvia.
UX/UI Designer @Cubed, Latvia.
Creative Director @Lao Mountain Coffee, Laos.
UI Designer @Printify, Latvia.
GUI Designer @NoHonor, Laos.
Web Designer & Developer @Kyrss Network, Malaysia.
Web Developer @Top1KLMalaysia.
Jan - Mar 2021
UI/UX Intern @OpenMinds™ — Fin-tech, Malaysia’s digital consultancy
Education
2019 - 2022
Bachelor's (HONS) in Creative Media, UI/UX @Taylor's University, Malaysia
2023 - Now
Professional Development
Master Personal Branding Using AI | Maven
Scaling Design Systems | Dribbble
Ultimate Figma Masterclass Course | Designership
Google UX Design Professional Certificate | Google
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